@Gist And The Social Importance Factor

Gist Logo

Gist LogoHave no fear, Gist is here! On the tail end of my conversations on Social Media and it’s impact on our behavior, I end up bringing awareness to a growing, and exhaustive, amount of time our social networks require and how ‘that’ time is becoming just as valuable as the information and interactions we seek.

All of our feeds are being watered down and filter creation is becoming a mandatory necessity to wade through the spam and other “less” relevant feeds.

So, how can we factor in social importance to our networks to gain more from the aggregate?

If you are anything like me, and I think you are, then you navigate a few main browser windows with dozens of tabs containing facebook fan pages and twitter cleints like @HootSuite, blogs, news and Gmail scattered across your multiple screens. I have always gravitated towards the available ‘information nets’ that allow me to quickly, or efficiently, find the value I seek and now I have found a comprehensive tool that allows me to manage all (most?) of my feeds including Gmail inbox, contacts and calendar. This tool is Gist.

It’s easy to get caught up in the next new “it” thing and simply treat “it” as a pivot point from bouncing in and out of networks like a mad man but Gist has made progress. This is quite possibly the first(?) application that allows an algorithmic view of the data as you would relate to your current connections and interactions. Yes, you and I get a lot of email, @mentions, comments, newsletters, etc. BUT how important are each of these categories?  Above all, how important is one users communication within your entire network as opposed to someone you hardly know?  What about new contact you want to track short term to see what type of connection you can make? Gist allows you to answer these questions.

Gist: In the beginning…

After creating an account you are zipped through all the main networks you are connected with, including facebook, twitter and RSS feeds. Quickly, Gist begins analyzing your contacts, including Gmail, in each network and calculates their importance by how many times you have have connected (via tweet, email, comment, event) with that person. This is necessary, as we will see next; manually setting individual persons “importance” level would be tragic and Gist would fail…

How important are you?

In Gist, I may not be your most important contact. If I am not, our interactions are lower than others and Gist has automatically given me a low rating like 65/100. 100 being the *most* important. If we connect more than any other person in our network then I would be closer to 100/100.   See below the “People” view.

Gist People View

As you can see above, there is a panel to “View” and manage all of your contacts.  Here is where we make people more “important” and effectively control the flow of your main Dashboard feed.  As you can see my wife gets 100!  :)  Other contacts are people I consider valuable and important (majority were configured through Gist).   With the Importance Gauge on each user you can dynamically change any persons value and Gist allows their posts to “bubble up” higher in your main feed which is seen below.

Gist Main Feed

Above is the payload area. After all the networks collide and personal information is sorted you begin to examine the heart of Gist.  At the Dashboard above you can do so many things to filter your networks news and links and emails and …. it is mind boggling the intuitive process of this level of organization.  Again, you can see a new Importance Gauge in the toolbar.  You can lower this value to show less important feeds or squeeze it tight to 99 to get only the MOST important connections.

You can toggle networks, people, tags, date range and sort functions.  Take that social media!  Very easy…

Last, but not least by far, is the accumulating of calendar events, feed links and attachments from previous connections.  See below…

Gist Side Panel

Here you can see my Event Calendar which is the combination of network cross-pollination and an aggregate of my events in one area.  Also, it’s very easy to track links from your favorite twitterer or sort through the important document attachments with an “important” client.  It’s a bit new to me and I haven’t done my due diligence on this aspect just yet but I see the benefits and look forward to learning more…

Whether you are the sum of just a few networks or manage a ton of contacts with heavy interaction, you can utilize Gist and be functional in just a few moments.  Drop the stress, sit back and let Gist make it relevant.  It’s free and requires only the access you already provide to many other networks.  Albeit, I am a fan of @Gist and I am continually visiting the site (and sending feedback!) and relating the interface to my current situations.  It is an odd blur going from many to one.  And the one right now, is Gist.

How can this help conquer your growing social graph?

Death To The DVD

It is not surprising the film industry is showing strain while trying to compete with the fast nature of the growing copyright infringers.  You need only look up the wiki on the term ‘torrent’ to find how and why digital movie promotions and direct to DVD patterns are changing.  While stealing a movie is illegal, I would like to take one second and say I do not condone it.  I simply want to shed light on my growing apathy for ‘actual’ DVD’s and other media that is used to package film, music and documentaries.

I remember growing up and perusing my parents collections of VHS tapes and grabbing the “Teenage Mutant Ninja Turtles” video and watching it a hundred times.  I also remember feeling that my parents collection of VHS was a pile of accumulated movies that were more “badges” of ownership than a library worth having.  As the years went on, VHS tapes grew and so did my parents collection.  Hundreds of movie titles stacked on shelves.  Nothing impressive.  It was normal to ‘buy’ the latest movie or to get a few on your birthday, holiday or gift bag.  The VHS was a popular gift item as everyone likes to watch movies.

This was all fine until the birth of the DVD.

In 1995, a conglomeration of major companies decided to revolutionize the medium for feeding movies to masses and thus rendering my parents collection archaic and obsolete.  The DVD was better quality.  It was smaller and could even double as a storage medium.  The next few years, as the hype AND price died down, the DVD found success.  Movie goes began buying them in bulk and hoarding collections which set next to the VHS collections.  The biggest attribute (and ultimate doom) of the DVD is that today it can be duplicated with ease and very quickly.  Industry did too good of a job creating a cheap and easy medium.

Well, unless you are the faithful VHS guru, you probably know where this story is going.  VHS cassettes are now rare (and not the good kind) and DVDs have taken over as the shelf stuffer.  But is this smart?  Will the next, albeit Blu-Ray, technology push DVD away from the front and center shelf position only to be hurried out the door in a “blowout” sale?

I believe this to be a resounding “Who cares?”  Stop collecting DVDs/Blu-Rays immediately.  If you want to buy a DVD for sentimental value then do it.  Vinyl records still exist for this purpose.  Do not waste your money on a DVD when you could find the same library on markets like Video On Demand or online rental sites like NetFlix and Zune.  In most cases, you can buy the digital version and move on.

DVD DeathI would much rather have more space in my local Barnes & Nobles walls dedicated to one-click media downloads then $5 sell-outs (which I see everywhere).  I will predict this same deprecated model for Blu-Ray as well.  Collect at your own risk.  At this rate, in less than 5 years all media will be streamed and your “digital” collection will be posted on your favorite social site instead of your bookshelves.

Gmail SMS Throttle: New Quota Is In Place, Or Is It?

Gmail SMS ThrottleAs I sent my wife a text who is at home with our baby, I noticed something I hadn’t seen before.  A message total that was decreasing on the total amount every text I made.  After further review, I found that Google is now making the SMS quota visible to the user to try and throttle the use of this majestic tool.

This is a strange new “visible” addition to the SMS interface that I have grown to love.  Especially, when #4 of the Gmail Help documentation states very clearly that, “Messages sent or received to/from phones in North America don’t have a quota.”  There is a slight possbility the Gmail Help is out of date OR Google has made a new policy change and shifted to help throttle back SMS carrier bandwidth.  Do you have any ideas why this would be necessary?

Upon further review of this SMS throttle mechanism, I found that you are given 50 SMS texts from the Gmail interface (unless in North America).  One text takes away from this total and once you reach “0″ you must wait 24 hours until you are renewed back to 50.   If and only if your text is replied to decides on whether or not you can continue to SMS with this person.  When they reply, your quota increases by 5.  Of course, you can only have a maximum of 50 texts in the quota at one time.

They also mention how to cheat the system of course, “you can always send an SMS to your own phone, and then reply to that message multiple times.”   So, what’s the big deal anyway?  Hmmmm…

There is the slight possibility that I missed this in the beginning as well, but I don’t think so.  I believe this used to have a “character counter” for alerting the user how much they have left; much like the twitter tools we use everyday.

Seems so long ago that 140 character communication was useful, now I text from computers and tweet from my phone.

What Would YOU Do For $5? Fiverr.com Asks Everyone

Fiverr image

Fiverr image

In the world of quip communication and information abundance, Fiverr.com has found a way to maximize your cash.  Users of Fiverr can post services to the world where for a not-to-shabby $5 you can get everything from motivational words, website help and even lyrics to a song.

How exciting is this?  Well, I have been a member for 48 hours and I am already finding interesting things to try and tap into this “quip” commerce arena.  I am merely offering services that I would find interesting and fun.  Find my gigs here: http://www.fiverr.com/users/lucaslshaffer

Choosing to play, errr…make money, is easy.  Set up an account and create a service you think may be worth$5.  Of course, you can create a high value item such as “being a personal assistant for 1 hour” and  “recording a voice-over message for phone service” or you can offer something fun like “sing Happy Birthday in Hebrew to anyone”.  It’s obvious I believe this to be a great idea and will follow this to the fullest.

What do you think about adding $5 jobs to the marketplace?  Can someone make a living off this type of micro-commerce?  I think its a novel addition to the realm of fast communication and as the dust settle this could easily become the niche market for the mundane task we deal with everyday.  I mean, who REALLY wants to take the time to write a resume when some someone would do it for $5.  Get ready for a micro-economic shift.  140 characters last year, 500 pennies today.

What would you do for $5?

Here are some “important” bullet points from Fiverr.com your should know first.

  • You need to be a Registered Fiverr user to sell and buy. Registration is free.
  • Services that are offered by sellers on Fiverr are called “Gigs”.
  • Gig prices are fixed at $5.
  • For each of your gigs that was ordered and delivered, your net share is $4.
  • Sellers and buyers identity is anonymous. Do not request or provide emails to users on the site
  • Sellers may not accept payments from Fiverr buyers outside of Fiverr (directly through PayPal or any other service)
  • Posting of adult, illegal, copyright protected, violent, nonsense or other improper material on the site is strictly prohibited
  • Content on the site is moderated. Users posting, messaging or suggesting any of the above prohibited subjects will get their account blocked permanently
  • When buyers order one of your gigs, they will be required to pay for the gig in advance.
  • When a buyer orders one of your gigs, you will be notified and asked to Accept or Reject the order. Rejecting an order should only be used when you will not be able to perform your offering on time. If you are away and cannot handle orders, it is good idea to suspend your gigs from your “My Store” control panel.
  • During your work, you are required to use only Fiverr’s internal mail system to pass material from and to your buyer. Using the Fiverr mail system protects the seller’s and buyer’s privacy. Never ask a buyer to switch to third party email.
  • Purchase of gigs from Fiverr can be done using your PayPal or credit card (credit card purchases are handled by PayPal as well).
  • You can cancel your order at any time until the seller Accepts your order. Once the seller accepts your order you will not be able to cancel it.
  • Sellers have the option to reject an order if they can’t handle it on time. If for any reason your order gets rejected, your $5 will be placed in your Fiverr balance and will be available to you for purchasing other gigs on Fiverr.

Why I Still Use Tables…..Well, Sort of

Image of code snippet of detailed DIV tagI am aware of the many facets of engine crunching search crawlers that chew up websites to find helpful items to gauge in search rankings.   I know that devising an expansive table structure over and over on a site can cause the search engine to miss the important details that may, or may not, help others locate you.

Ok Mr. SEO, I got it.

What I find myself doing, in most cases, is spending lots of time “charting” box sizes of smaller sprites like common containers. Especially, the tedious act of measuring pixel lengths of margins, the area padding, the setting up for dynamic data by adjusting the max-width/min-width and the wonderful world of absolute positioning.  I ‘absolutely’ hate absolute positioning.  I can work with fixed, no problem.

So in lieu of taking the time to build these little machines of CSS nirvana, I just plop in a table.  Just a small one; maybe 1 row and 3 columns.  I can still add the class properties to the CSS to keep the code clean but the inherited functionality of the table cell has always been more responsive than the anarchy of div tag properties.  I celebrate anyone who has mastered the ‘ultimate’ container code.  They are always different and require every pixel to be accounted for.   If you have a snippet that is useful in ALL situations, please pass it along!

Please don’t get me wrong.  I build robust CSS pages all the time.  I love the usefulness of maintaining an entire site with one linked stylesheet.  Genius!

When it comes to small containers on my sites where alignment within and with other containers is important, I jump straight to <table> and don’t look back.  With the new standards being developed every year and the ever ‘evolving’ page rank algorithms that change the face of SEO constantly, I am sure my little table will taste just fine for the crawlers.

Social Media A ‘Trend’? Barnes & Nobles Must Think So

Barnes and Nobles - Social Media Non-Section

I recently visited our local Barnes and Nobles to scan the books and periodicals to see what was new.  I walked around for a moment looking for the section where I could find resources on Social Media.  Most importantly, I was looking for hard copies of “Socialnomics” by Erik Qualman or “Social Media 101″ by Chris Brogan.  These books are strong and would be good to have around physically (as opposed to the audiobook versions I own) as the knowledge in them are divided into many ‘short’ sections and contain tons of knowledge in understanding the social ‘trend’.

Barnes and Nobles - Social Media Non-Section I walked around for the majority of my visit and finally found the books on Twitter, Facebook, LinkedIn and other social media ‘how-to’s.  I was surprised to find these books in the “Trends in Business”.  It made me smirk a bit.  It was as if Barnes and Nobles (in Columbus, Ga) hadn’t begun to understand that this ‘trend’ was more than just another quick sell to build your business or acquire more sales.  It is about adding value, not gimmicks.

As I scanned each of these titles one common phrase connected them all.  ”One Hour A Day” seems to be the thread that was built to grab the curious reader or busy business professional.  It failed for me.

An hour a day is a good start.  However, if you are serious about fully impacting your professional or personal social capital, you could find you would need to spend many hours of your day connecting to new people and exuding value into other’s social circles.  When Chris Brogan was asked about how to build a solid network in “Trust Agent’s” he simply answered, “Be helpful.”  He is dead on.

As this is not a new concept, it is sometimes blurred with the hurried feel of following twitter feeds and facebook contests that we can feel overwhelmed.  More reactions come from adding value to others social circles than adding value to yours at every chance.

While Barnes and Nobles has yet to adopt the curriculum required for businesses to understand Social Media instead of trying to bank on quip communication niche ideas, I will continue to get the knowledge from the sources.  I am not assuming the books at Barnes and Nobles are value-less.  I am simply stating that only having a section called “Trends of Business” to harbor social media  knowledge is a slight misnomer and would fend off a Social Media enthusiast.  Even worse, this misinformation could deflect a curious newbie by labeling “Social Media” as the next big niche’ when in fact it’s grip on business is just the tip of the iceberg.

I am sure my town may be a few years behind (in tech-time means centuries) but I expected Barnes and Nobles to be a bit ahead of the selections in my local supermarket.  I suspect as the worldwide recognition of the impact of social sites like facebook, twitter, linkedin grows, we could look forward to a ‘new’ designated area of gaining knowledge of this new frontier instead of reading ‘trendy’ footnotes to quickly inflate a business’s presence online.  For those of us who know, a valuable social network takes time to build and starts with helping one person at a time.

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