Once Upon a Timing: Retrospective of Critical Importance

Once Upon a Timing:  Retrospective of Critical Importance by Lucas Shaffer

Once upon a time, a group of friends and I set out to utilize a local Universities student web accounts to host our own sites.  These sites weren’t typical class assignments (like they were supposed to be).  They consisted of journal like entries, photo galleries and were mostly made of static HTML.  We ranted about our ideas and began writing content that reflected our personalities and creative abilities and it went on for a couple of years.

Largely, I was the guy wondering around campus (and the city) with a digital camera taking pictures at our parties, small events like cookouts, fraternity occasions and just about anywhere I was at that particular moment.  I was the guy who would stop and look at you through the lens and snap a picture.

After a few months of uploading and storing hundreds, if not thousands, of pictures on pages organized around blocks of text and page counters to show traffic, I helped others follow suit and we all began to create our own network.  Some of our sites were more liberal than others. I remember getting an ‘email’ from the webmasters at CSU that our sites weren’t allowed to store this much data and that we might get our site taken down.  Our ‘ideas’ weren’t meshing with site policy but they also didn’t have the same policies as today.

It wasn’t long before my student site took off.

Funny that I still remember the URL:  http://studentswebs.colstate.edu/shaffer_lucas

You see, we found a way to express our individuality through photography, creative writing and web design.  This all started in 1998. As a ‘journal’ first, then a photo journal

Once Upon a Timing:  Retrospective of Critical Importance by Lucas Shaffer

then a site for pages and pages of content.  About the time digital cameras were not common, I found myself with a Kodak EasyShare around 2000-2001.  The one with the plastic case.  It was about as rare as my external 4X CD Burner (which could go down as one of my first entrepreneurial ventures; maybe another blog post).  The cameras rarity explains of why I was looked at strangely.  The ability to show someone the picture immediately after taking it was life changing…because we could retake it and it wasn’t wasting film.  Ladies loved it.  Mind blowing technology.

Putting the images on the web was just a natural progression.  This was almost a decade before Facebook and I was a noob at web design.  Microsoft Frontpage was my tool of choice and I am glad I don’t see it anymore.   We took our networked sites and after several years of hard work, closed shop.  Eventually migrating to MySpace.com around 2003-2004 where a content managed system would allow non-tech friends to join the fun pulling us away.

Cut to recently: It wasn’t until much later that one of the founding originators, a long time friend, of this ‘networking  site group’ and I were talking about those ‘times’, as if it were a million years ago, and reminisced that we weren’t far off from a very ambitious idea that eventually became the powerful network called Facebook.

If maybe we were a bit more anti-social like Zuckerberg we may have spent more time thinking about the collaboration of people on one site, instead of many individual sites.  We could have built an online community for sharing content and…well, you know the rest.  Timing is often seen in retrospect.  Much like my story today.

I tell this story because timing is a large part of the reason Stand And Stretch has grown to such an innovative business and has endured through many stages of progress.  Today I sit in wonder as I continue to learn.  My mind reels when I think of this early brush with destiny and wonder what could have been done to traverse our local university sites into a major social networking site that now has over 1 billion people participating.

What did we miss?  What was the critical importance that could have shifted our processing into hyperdrive and made our mission to allow others to share instead of sharing just our own ideas.  I will blame selfishness.  I can do that now.  I will also blame ego.  In order to do great things you must apply yourself and rise above your self-image. Begin to focus on self-less ideas.  For those ideas that help others are often the most fulfilling and most rewarding.  I’ve gained much more from life when I started focusing on helping others.

I am not that much different from that person a decade ago.  The one that sparked an initiative of a dozen independent sites allowing our young, ego-filled personalities to go ‘viral’.

I still have the passion and the drive.  But today I don’t fear failure;  like I once might have.  And that has made all the difference.

 

From Technology to Business: Finding My #Flow

Who is the worlds youngest billionaire?  Answer:  Dustin Moskovitz, co-founder of Facebook.  A whopping 8 days younger than Mark Zuckerberg.

How does a tech-savvy person bridge the gap between great ideas and the facilitation of those ideas into a working business?  Dustin seems to be doing just that with his new venture.  I am often stifled by the learning curve of entrepreneurship as my professional skills are set at developing applications for the web and not building/understanding financial reports or internal mechanisms of business.  But I am learning quickly.

I recently read an article in ‘Bloomberg BusinessWeek’ called “Dustin and Justin’s Quest for Flow” where Dina Bass reports the young entrepreneur and a tech comrade have spun their ideas into a productivity suite called Asana.  While this looks like a great tool, I was more mesmerized by the discussion on ‘state of minds’ and psychological effects of spending less time on the day-to-day and spending time on things they care about.  For these two guys, finding that ethereal plain of time slipping away while over-producing is more important than tackling lists.  They explain to Bass, “a single version of the truth” needs to exist.

And it does.  It is called flow.  As reported by Dina Bass as she squeezes the minds of these young entrepreneurs, to achieve flow people need a clear task that’s challenging but not beyond their abilities; clear feedback; and an emotional state somewhere between bored and stressed.

“When all of the conditions apply, you start being able to concentrate on what you’re doing, and you know exactly what you want to do.”  - Dustin Moskovitz

My worry is that at this stage I learn more by failing.  I struggle to find flow between meetings, discussions, emails, texts, Facebook and Twitter.  All of which are upsetting the nature function of flow.  To be consistent with anything you must find the balance between those things that need to be done and those things that can be grouped into a larger set of functioning priorities.  Justin Rosenstein, Moskovitz partner at Asana, reveals that ‘flow is under attack’.  He asks, “How can you find an ease and a comfort and relaxation, even when you’re literally stretching yourself to your limits?’

I used to be able to find this stride when programming for hours. I would find myself in that state where I didn’t realize I was typing, music repeating over and over and my mind reeled at the endless possibilities of the current functionality of the task at hand.  The kind of mystic cloud that hangs around separating my realities from a coder and a normal person.  It took at least 30 minutes to come down and have a normal conversation.  Also,  If I become interrupted it would take 30 minutes to get back into this state.

I experienced it often before taking on a business.

So, how do I go from technology to business?  How do I find my ‘business’ flow?  Does this mean I have no passion for it?  Does this mean I am focusing on the incorrect states by using my programming ‘flow’ parameters for business?  I think changing my expectations for what I want to become is key.

It took years to find my ‘asana’ in programming.  Flow is an accumulation of passion and productivity.

I imagine it will take time to find this state in anything else.

I will begin today.

Technology Deprived: Treading Water in a Big Pond with Big Fish

I was sitting in a Chamber of Commerce meeting one afternoon and it just dawned on me.

Why am I the only IT professional in the room?

Yes.  In a room of professionals I was surrounded by bankers, real estate pros or some type of service industry business owner related to everything but Information Technology.  This began my obsession with Columbus and the culture surrounding technology businesses in our area.

After months and months of dredging this issue through my mind I have come to this conclusion.

Our Greater Columbus Georgia area suffers from a vacuum of IT jobs that begins with the TSYS ‘labeled’ programmer factory at CSU to the deep bench at Aflac.  These two giants have mined our local IT talent to the demise of the next generation of professionals disallowing locally owned IT businesses the opportunity to compete with warm fuzzy benefit packages and demanding salaries.

So, like a majority of IT built businesses in the area, I am backed against the wall looking at risky choices to attempt to acquire talented, creative individuals that end up getting sucked up into the heavily trafficked conveyors that are TSYS and Aflac.  Demanding salaries aside.

I don’t stand a chance.  Or do I?

Creating a Small Business in a Big Business Climate

It seems Columbus has done well in fitting two IT giants in our area and rightfully so.  Their economic impact is evident.  It’s an ‘honor’ to wear their badge in public.  If you are employed by these moguls, you are considered successful. Great marketing for talent acquisition.  Even my undergrad and Master’s degrees were earned at the ‘TSYS Department of Computer Science’ at CSU.  I was trained to work on mainframe, JCL, COBOL and a few other non-creative languages just in case I decided to submit my resume to one of the two IT moguls.

But I didn’t.  By the time I graduated I had enough advice  from colleagues in a series of decidedly horrible experiences from layoffs to downsizing to bottleneck career paths. Even some carrot dangling was involved.  Sure, if you live in the area you are accustomed to hearing these terms with our IT giants.

So, I went to work for a private company and never looked back.

Now, as a business owner, my biggest task is acquiring talent.  Building a team in this climate is two sided.  Resumes come in from undergrads who have no experience or from 10 year programming vets that spent those years working on the same project to find themselves jobless before becoming vested or [enter coporate excuse].  They were being held hostage with medical plans and benefit packages.

That leaves the people in the middle.  Those are the ones I want.  Unfortunately, they want me too.  The catch is that they have 2 mortgages and kids and nice cars and require something I can not offer.

And here I am.  Bursting at the seams with work and no workers.

Challenging the Culture

“Every revolution was first a thought in one man’s mind”
- Ralph Waldo Emerson

We can argue all day that my opinions are not accurate but there still leaves a huge gaping hole in our community.  In order for us cultivate a smarter business culture we must engage our communities with smart and interactive jobs that spark ingenuity AND compete with the ‘Big Fish’ recruitment leaders.  The latter being the issue. I am sure Aflac’s awesome marketing team and TSYS’s payment strategies are focused. But not on our shriveling IT community.  Not on the growing need for IT professionals in small businesses that support the weight of a growing industry that is changing faster than new graduates are coming out of area colleges and universities.

This is wholly why I have changed the business model of Stand And Stretch.  Media literacy and advocacy is my mission now.  I am supporting the entire community by helping small business owners find cost effective solutions to help bridge them into commerce channels that have only existed in the past few years.  This includes hybrid website development models allowing sensational results for low cost and low effort empowering the small business to stake their claim in the digital community.

This also includes Social Media.  Visit Stand And Stretch here and see what we are doing in the community today.  Click Here:  http://standandstretch.com

What I Plan to do About IT

I see the job fairs and events built to find and secure talent.  I understand the nature of these meetups are to find and retain talent and wrangle them in with promises of future careers and great benefits.  For us, it’s about creativity.  Cultivating the employee to live and breathe their job is something new professionals are wanting.

Current resumes where people worked 15 years in one location are of the past and companies like mine see sedimentary activity as a negative attribute.

My plan is to dedicate time to workshops to bring awareness to private culture and the differences between working in a overly structured environment.  Can you imagine a programmer who writes code like poetry becoming stifled by red-tape?  Or the web designer who has the key to unlocking the next generation of user interfaces being stuck making static HTML for corporate policies?  In places all of the world, corporate structures are loosening their grip on ‘traditional’ ways to retain those individuals who are being enticed by companies like mine.

I am writing this to create awareness for change; corporate and alike.  We have great minds in our town and I have seen what can happen when those minds collide.

I have been given permission to utilize CSU’s Career Center meeting rooms to organize a workshop that will explore the benefits of working for a private company.  We will also venture into the life of corporate Columbus.  Our mission is to help educate undergrads, and alike, that there is more available than just money and benefits.  While I am sure the recruitment departments are filled with documents that state culture is important, we are prepared to examine corporate life as a whole and compare with personal experiences of local and state level private companies.

Disclaimer

I have all but seen the inner-workings on our IT leaders of the area so my claims are based on living in the area as an IT professional.  I have watched Columbus grow from a small town to an industry leader because of the companies I speak of.  I am merely bringing awareness to the negative impact that I am feeling due to this ‘vacuum’ on local IT talent.

Conclusion

Maybe I should make more money so I can compete with corporate salaries.  Maybe I should offer ownership in my business.  Maybe I should offer free lunches and lavish vacation time.  I am finding that shorts, flip-flops and open leadership is not enough.  Our local IT talent is something to be treasured as we roll into the new era of commerce.  Eventually, if allowed, our community infrastructure will be mostly built by coporate IT employees with what little spare time they have via contract and freelance work.  Or worse, outside IT companies.

That’s not what I would recommend.

New graduates will need to make a decision; corporate or private.  In order for local IT companies to compete for talented graduates, a possible course of action is to educate these graduates on the long-term benefits and cultural effects of working in and out of corporate IT realms.

I’m not saying either one is better.

I only want them to know there are other possibilities.

 

 

Where Do You See Yourself In 5 years?

img_SandS_Logo

I have answered that question many times in interviews and self-absorbed thoughts.  No one could of told me that I would be here; letting go of what I have grown accustomed to so I could play out an idea that has seamlessly gone from nothing to something.  I sit now at my computer worried, scared and drenched with doubt and yet I feel empowered.  My sole purpose is not only to do good work but also to team myself with others who do good work.  I am officially the forward facing owner of a small business.

This is definitely not where I saw myself a year ago.

What once was clear is now a little fuzzy.  I can not say what the future will bring but I can tell you that tomorrow I begin a different path.  A path that is not beaten.  A path that most do not know exists.

I’ve met some amazing people since the Summer of 2010 and must admit I wish I would have done it earlier.  With the details changing everyday, my business model is clearly to help businesses define their web presences through social media and making connections to their audience.  I love people and I love computers.  It’s only natural I want to bring them closer.

Cheers to the future!

Visit my company here:  http://standandstretch.com
Stand And Stretch, LLC - Your Social Media Resource ~ Columbus, Ga

New Team, New Goals and New…uh…..Desk!

Visiting Soffe was a great visit. I am in awe at the size of this place. The grounds were more like a university campus where the main goal is to provide great branded product to everyone who mutters the words “Soffe short”.

My visit was brief but by no means was it not an important time. I am now a real person to my new team at Soffe instead of a series of stats and project outputs. They were great and it was a pleasant trip. It will be nice to work with these guys as they have much to offer!

Apparently this is my new desk at Soffe. This is a new integrated “dual” monitor system which requires type-writing skills. Look closely and you can see the small LCD screen (3 inches by .23 inches). Thanks guys!

Great way to spend that money on your new team member! lol

at least it’s clean….(Windex)

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